A strong online presence is crucial for businesses of all sizes. Your website serves as the virtual front door to your brand, making it essential that it functions flawlessly and provides an exceptional user experience.
Here are some of my favorite elements and programs I have used recently on several of my clients' websites, as well as my own.
Your website is a direct reflection of you and your business. It is a 24/7/365 marketing piece, salesperson, lead-generator, customer support center, catalog, shop, and more. It might actually be your whole business. It can’t be down.
Learn about "We Do It For You" WordPress Maintenance and Business Growth Plans. Get peace of mind knowing your website is being taken care of by experts.
Learn the ideal way to get videos posted on your WordPress website, why you should post videos, and how to choose between YouTube and Vimeo.
How Using Copyrighted Photos and Images on Your Website Could Cost You Thousands of Dollars in Legal Fees By Charlotte Howard If you are marketing online with a website, Facebook page, emails, or countless other advertising platforms, you naturally want to use quality photos and images to highlight your products and services to attract [...]
First Impressions When a person visits your website, within seconds they determine (even if it’s just a feeling and even if it's wrong) a few things about you and your business: The Quality of your products and services Your Trustworthiness If you Care Your website is you! Your website is a direct reflection of you [...]
Good web design is a process. Designing a great website, one that provides a good user experience and converts well, involves professional skills. It takes time. It includes experience from our team and your valuable input. This creative collaboration addresses color palette, logos, photographs and graphics, layout and structure, SEO, connecting your website with [...]
Hosting - You Get What You Pay For. I have worked with many hosting companies over the past 10 years or so. What have I experienced? Slow sites. Routinely being placed on hold for the "next available agent" for over an hour when I need support. Inexperienced or unhelpful support techs. Websites being "down" [...]
Building a professional new website is a lot of work. It helps keep costs down if you are organized and ready to get started when you hire your professional website designer. Here is a handy list that may help you determine what you have ready and what you still need before you begin your project. Basic Business [...]
I love WordPress because... It's not proprietary Anyone can work on WP sites. And WordPress websites can be moved. You are not "locked into" a certain platform, designer, or program. You can OWN your website and choose any designer or programmer you want to work on it. Do-It-Yourself websites like GoDaddy Builder, WIX, or [...]
With over 19 years of experience, 400+ websites and lots of clients, I have heard a few things over the years and I got me some opinions.These are some of my favorites:Skimming vs ReadingYou might have heard that people don't read web pages, they scan them. That might be true at first. A person is [...]
A great web page is a joy to read. It doesn’t overwhelm with paragraph after paragraph of plain boring text. It is well-formatted, informative, and has a clear reason for existing. It does not waste peoples’ time. If your web page is formatted well, your visitors will stay on your page and read it, [...]
Now that you have a website (or even before you do), how are you going to get people to it? Here are some ways to expand your internet presence and grow your business: Content Building Google loves websites that are active and useful to their customers. Perform keyword phrase research to get ideas about what [...]
Some thoughts on what makes a great website... Don't get in the way. Everything on every web page should have a purpose. Be thoughtful about your photos, text, ads, sidebars, and calls-to-action. Your pages should flow well. Too many distractions = poor usability = less sales. More is not necessarily better. You need enough content [...]
